Njengoba kuneziqephu ezimbalwa eziqaliswe ngezihloko kanye nomsindo omncane wokukhushulwa, i-Veganuary 2026 izwakale ithule kakhulu kwabanye. Njengoba ukunambitheka kwabathengi kushintsha futhi izitayela zokudla zishintsha, imikhiqizo ingadala kanjani imikhiqizo ethokozisayo esekelwe ezitshalweni enesikhathi sokuphelelwa yisikhathi sangempela - ngesikhathi se-Veganuary nangale kwalokho? Kubika uMelissa Bradshaw we-Plant Base.
Ngesikhathi ukudla neziphuzo ezisekelwe ezitshalweni kudlondlobala ekuqaleni kuka-2020, i-Veganuary – umkhankaso waminyaka yonke okhuthaza abathengi ukuthi bayeke imikhiqizo yezilwane ngoJanuwari nangale kwalokho – yavula igagasi lokusungula izinto ezintsha. Ukwethulwa okusha kwagcwala amashalofu, igama elithi 'vegan' lalikhona yonke indawo futhi abathengisi bakhuthaza izindawo ezandisiwe ngenkulumo ekhuthele neqinisekile.
Imakethe yokudla okusheshayo yase-UK yayihola phambili ngokwethulwa kokwethulwa okukhulu njenge-Greggs' Vegan Steak Bake (ngemuva kokuqala kwe-Vegan Sausage Roll yayo edumile ye-Veganuary 2019), i-Subway's Meatless Meatball Marinara kanye ne-Papa Johns' Jackfruit Pepperoni pizza.
Lokhu kwethulwa kwavusa injabulo kokubili kubantu abadla imifino kuphela kanye nabantu abaqalayo ukuzama ukudla imifino, kwanikeza ukudla okusha okumnandi kulabo abagwema inyama nobisi - izinketho ezazihambisana nabalingani babo abangebona abantu abadla imifino kuphela futhi ezazingasazwakali sengathi ziyisivumelwano emkhakheni ovame ukubuswa yinyama.
Eminyakeni eyisithupha kamuva, umsindo mayelana nokwethulwa okusha uzwakala uthule kancane - futhi abathengi bayakuqaphela. Naphezu kokubamba iqhaza kwe-Veganuary kukhuphuke kancane kusukela kwethulwa ngo-2014, njengoba kulinganiselwa ukuthi abantu abayizigidi ezingu-25.8 bahlanganyele emhlabeni wonke ngonyaka odlule, abaningi bakholelwa ukuthi i-hype isiqalile ukuphela.
UMillie Wallage, isikhulu sokuthuthukiswa kwebhizinisi enhlanganweni yezohwebo kanye nomhlinzeki wezimpawu zokuhweba ezisekelwe ezitshalweni, utshele i-Vegetarian Society.Isisekelo Sezitshalo: “Eminyakeni edlule, i-Veganuary yayisho izikhathi ezinkulu zezitolo ezinkulu, ukwethulwa okusha, ukuthengwa okukhethekile kanye nenjabulo yangempela. Kulo nyaka, kuzwakale kuholwa kakhulu ukukhushulwa, ngemikhiqizo emisha embalwa eqalisiwe ngempela kanye nomsindo omncane kakhulu.”
Kuyavunywa, lokhu kuntuleka komsindo akusho ukuthi akukho okwenzekayo kulo mkhakha. UWallage uvumile ukuthi ukushintsha amagama kungaba nendima, ekhomba ukuthi cishe ama-55% emikhiqizo manje akhetha izimpawu zokuhweba 'ezisekelwe ezitshalweni' kune-'vegan' ngomzamo wokuheha izithameli eziningi futhi zibonakale zinganciphisi kakhulu.
“Lolo shintsho, oluhlangene nabantu abaningi abadla izitshalo njalo, lungase lusho ukuthi i-Veganuary ayizizwa njengesikhathi esivelele kunangaphambili,” wacabanga.
Ukubuya kwe-falafel
Ukugxekwa okuvamile kulo nyaka, ikakhulukazi kwezemisebenzi yokudla, ukuntuleka kobuhlakani ekuqalisweni okusha kwe-vegan - okuhambisana nesikhathi lapho i-falafel ne-hummus wraps zazibusa kakhulu kumamenyu asekelwe ezitshalweni. Uhlu olulinganiselwe luhluke kakhulu eminyakeni yangaphambilini, lapho ezinye izindlela zenyama zazisezingeni eliphezulu futhi okukhethekile kwe-Veganuary kwaletha okusha kwangempela kulesi sigaba.
“Izinkampani kudingeka zilalele lokho abathengi abakucelayo ngempela,” kusho uWallage we-The Vegetarian Society. “Kunehlaya elide lokuthi akekho ofuna enye i-falafel wrap, hhayi ngoba i-falafel imbi, kodwa ngoba imibono efanayo iyaqhubeka nokuphindwa.”
Inketho ye-Subway ye-Veganuary ka-2026 kulo nyaka ifaka i-falafel patty ephukile, eyenziwe ngama-chickpeas, amakhambi nezinongo, kanti iminikelo yangaphambilini yenguqulo elinganiselwe evela kuchungechunge lwe-sub sandwich yayinezinye izindlela ezisekelwe ezitshalweni esikhundleni sama-meatball, inkukhu kanye ne-steak. Okwamanje, i-Starbucks UK isanda kuhlaselwa yi-vegan enganelisekile ngenxa yokususwa kwe-Beyond Meat Breakfast Sandwich yayo kanye nokwethulwa, esikhundleni salokho, kwe-falafel wrap yesipinashi ne-pea.
UNicole Whittle, umdali wokuqukethwe kwe-vegan owaziwa ngokuthi 'i-Vegan Beauty Girl,' ubhale ku-Instagram yakhe: “Ungangiqondi kabi, ngiyayithanda i-falafel kodwa uma ucabanga ukuthi uzongithola ku-Subway noma ku-Starbucks nge-vegan classic, uphambukile kakhulu. Ngizobe ngisendaweni yokudlela yokudla yaseMiddle East lapho kuhlale kwenziwa kahle khona.”
Okwamanje, izinketho ezintsha zesidlo sasemini seCosta Coffee ze-Veganuary 2026 – i-anyanisi bhaji wrap kanye nesobho likatamatisi – ziye zatholwa kabi kakhulu ngabasebenzisi bezinkundla zokuxhumana.
Lokhu kuqaliswa okulula kakhulu, okugxile emifinweni kukhombisa ukushintshela emikhiqizweni yokudla okuphelele embonini yokudla neziphuzo ezisekelwe ezitshalweni. Eminyakeni yamuva nje, ukukhathazeka okukhulayo ngokudla okucutshungulwe kakhulu - imikhiqizo yokudla ekhiqizwe ngobuningi eye yacutshungulwa kakhulu ezimbonini futhi eyenziwe ngohlu olude lwezithako kufaka phakathi izithasiselo zokwenziwa, ngokuvamile ngenhloso yokunciphisa izindleko - kuholele ekushayweni okukhulu kwezindlela zenyama ezisekelwe ezitshalweni, eziningi zazo eziqukethe izithako ezifana nezilondolozi kanye neziqinisi ukuze kufezwe ukuthungwa okungokoqobo okufana nenyama.
Lolu shintsho lungachaza ukuthi kungani iziteshi zezinsizakalo zokudla zibonakala ziphephile ngezinketho ezijwayelekile (noma emehlweni abantu abaningi, ezenziwe ngokweqile) njenge-falafel ethobekile. Kodwa-ke, izinhlobo zenyama ezihlukile ezifana ne-Planted zithuthukise izinketho 'zelebula elihlanzekile' eminyakeni yamuva nje, ezenziwe ngohlu lwezithako olulula, olufushane nolunobungane kubathengi.
Ngaphezu kwalokho, izinketho ezicutshungulwe kancane futhi ezingangenisi mafutha njenge-tofu, i-tempeh kanye ne-legumes ziye zabona ukuthengiswa kwanda ezitolo, kanti lezi zinketho zikwazi ukuhlinzeka ngama-canvases angenalutho afanele okuthuthukiswa kweresiphi okuguquguqukayo nokusha ngokusebenzisa izinongo eziningi kanye namathuba okukhonza (cabanga: i-tofu exutshwe ku-quesadilla yokudla kwasekuseni, i-tempeh enongwe yibhekoni ebhemayo ku-sub ephefumulelwe yi-'BLT', noma i-chickpea 'tuna mayo'-style wrap).
Ukuthuthukisa imikhiqizo ephumelelayo
Ukuze kuthuthukiswe imikhiqizo ehlukahlukene ekhanga abathengi unyaka wonke, hhayi nje kuphela abadayisi bemifino, imikhiqizo kumele ikhange abantu abavamile - hhayi nje labo abazama imikhiqizo yezitshalo njengokuqala kukaJanuwari.
Lokhu kusho ukugcina 'abashintshashintshayo' engqondweni, manje okunikeza ithuba elikhulu lokukhula kulesi sigaba njengoba le ndlela yokudla (ukunciphisa ngamabomu imikhiqizo yezilwane edliwayo, ngaphandle kokuqeda ngokuphelele) iqhubeka nokukhula.
Kanye nokugxila ekulebheleni okungenamingcele eminingi okukhanga wonke umuntu, nokuqinisekisa ukuthi imikhiqizo inentengo encintisanayo, ukuthuthukiswa kwezindlela ezintsha ezinambitheka kahle ngempela kufanele kube yinto eza kuqala.
Kukhona umbono ovamile ongaqondile phakathi kwabathengi (ikakhulukazi labo abajabulela ukudla okunenyama eningi futhi abavame ukuphendukela ezitshalweni) wokuthi abantu abadla imifino noma abadla imifino kuphela abalingana nokunambitheka okuhlukile. Kubalulekile ukubhekana nalo mbono ngokwethula izinketho lapho ukunambitheka nokwaneliseka kuye kwacatshangelwa ngokucophelela - ukwethulwa komkhiqizo ongenalutho ongafaneleki ekunambithekeni noma ekuthungeni kuzoholela ekudumazekeni kwabathengi, kuvimbele ukuthengwa okuphindaphindiwe hhayi nje komkhiqizo walowo mkhiqizo, kodwa neminye imikhiqizo efanayo kulesi sigaba.
UDaria Pashkova, umphathi wokumaketha enkampanini yezithako zemvubelo i-Ohly, ugcizelele ukuthi ukubeka phambili ukunambitheka kwe-umami kungaba yisihluthulelo sempumelelo ngoJanuwari nangale kwalokho.
“Izinketho ezisekelwe ezitshalweni ziyimbangela eyinhloko yemikhuba yokudla okunempilo kaJanuwari; nokho, imikhiqizo eminingi ayinawo ukunambitheka okujulile noma ubunzima bokunambitha,” kusho yena. “Izithako ezicebile nge-Umami zingasiza ekuhlinzekeni ukunambitheka okumnandi okudingekayo ukudala ukudla okwanelisayo okusekelwe ezitshalweni.”
Ukusungula izinto ezintsha ezicebile nge-Umami kungaletha nokukhuthaza okwamukelekayo emikhiqizweni ethuthukiswe ngezitifiketi 'ezingcono kuwe' phambili - ngenkathi ukwethulwa okuningi kwe-Veganuary kuzohlose ukuhambisana nalezi zindlela futhi kugcwalise isidingo sezinketho eziningi zelebula eziholwa yimifino nezihlanzekile, kumele basebenze kanzima ukuqinisekisa ukuthi ukwehla kwe-sodium, amafutha agcwele, ushukela noma izithasiselo zokwenziwa akuholeli ekujabuliseni okubucayi. Abathengi banamuhla baya ngokuya bengafuni ukuyekethisa.
UHelen Zhang, uchwepheshe wokumaketha kumhlinzeki wezithako iGreen Spring Technology, utshele i-Plant Base: “Ukuthenga kokuqala kungaba yinto enokuziphatha okuhle, kodwa ukuthenga okuphindaphindiwe kumane nje kuyinzwa. Indlela yokwakheka kumele ixazulule izinselele zakudala zokungasho lutho kanye nokuzwakala komlomo kuqala. Ngemuva kwalokho, kufanele ingeze 'inzuzo' - kungaba iphrofayili yokunambitheka ehlukile, umbala wemvelo ogqamile noma inzuzo esebenzayo evela ezitshalweni zezitshalo.”
Wanezela ngokuthi ukwakha iphothifoliyo eyinhloko kudinga izithako ezingandiswa, ezisezingeni eliphezulu njalo futhi ezisekelwa ukwesekwa kobuchwepheshe okuthembekile.
“Lokhu kuqinisekisa ukuthi umkhiqizo osemashalofini ngoJanuwari ufana nalowo wangoJulayi, okwakha ukwethenjwa kwabathengi okubalulekile,” kuphetha uZhang.
Isikhathi sokuthunyelwe: Meyi-06-2026
