Kungani iGen Z ilahla ubisi lwetiye lobisi lwe-soya-powder emazweni angaphezu kuka-30?

Njengoba ukudla okusekelwe ezitshalweni kuqhubeka nokubumba kabusha imakethe yeziphuzo zomhlaba wonke, inani elikhulayo labathengi abasebasha liphendukela etiyeni lobisi elisekelwe ku-soy-powder njengendlela enempilo neqhubekayo. Ezinkampanini zokuhweba nge-soy powder zaseShayina ezigxile ekuthumeleni kwamanye amazwe, lolu shintsho luvule amathuba angakaze abonwe kulo lonke elaseNingizimu-mpumalanga ye-Asia, eMpumalanga Ephakathi, nase-Afrika - kuyilapho izinyathelo ezintsha zokukhula kwemakethe e-EU, eNyakatho Melika, eJapan naseNingizimu Korea zishesha ngokushesha.

1. I-Young Consumers Drive GlobalImpuphu yeSoyaI-Boom Yeziphuzo

Abathengi besizukulwane Z sanamuhla kanye nabathengi beminyaka yokuzalwa abasaneliseki ngetiye lobisi elivamile elinobisi oluningi. Babeka phambili amalebula ahlanzekile, izinyathelo eziphansi zemvelo, kanye nemithombo yamaprotheni ezitshalo ehambisana namanani abo empilo. Ucwaningo lwemakethe yenkampani yethu lubonisa ukuthi abathengi abangaphezu kuka-62% abaneminyaka engu-18-30 ezindaweni ezibalulekile zokuthumela kwamanye amazwe manje bakhetha ngenkuthalo iziphuzo ezisekelwe ku-soy lapho be-oda itiye le-bubble, becaphuna ukuthungwa okubushelelezi, iphunga likabhontshisi elicebile, kanye nokugaya okungcono uma kuqhathaniswa nezinye izindlela zokhilimu wobisi ezingezona ezobisi. Lokhu kukhetha kuguqule i-soy powder yethu ye-premium yaba isithako esiyinhloko sezitolo zetiye le-bubble zendawo, ama-cafe azimele, kanye nama-kit eziphuzo ezenziwe ekhaya.

2. Umfutho Oqinile Wokuthengisa eNingizimu-mpumalanga ye-Asia, eMpumalanga Ephakathi nase-Afrika

Izimakethe zethu eziyinhloko ezikhona zilethe ukusebenza okuhle kakhulu eminyakeni yamuva nje. ENingizimu-mpumalanga ye-Asia, lapho abantu bendawo bebelokhu bemukela ukudla okusekelwe kusoya isikhathi eside, ukuthengiswa kwethu kwempuphu yesoya kugcine izinga lokukhula elihlanganisiwe lonyaka elingu-18% kusukela ngo-2022, lihlanganisa izindawo ezinkulu okuhlanganisa i-Indonesia, iMalaysia, iThailand, iVietnam kanye nePhilippines. EMpumalanga Ephakathi, isidingo esikhulayo seprotheyini yezitshalo eqinisekiswe yi-halal sinyuse ukuthunyelwa kwethu kwaminyaka yonke ngo-23%, kanye namakhasimende kulo lonke isifunda saseGulf, iTurkey, i-Israel kanye neGibhithe. E-Afrika, izimakethe ezifana neNingizimu Afrika, iKenya, iTanzania kanye neNigeria zibone imikhiqizo yetiye le-bubble yendawo ithatha ngokushesha impuphu yethu yesoya ukuze idale imigqa yeziphuzo engabizi futhi enomsoco kubathengi abasebasha basemadolobheni.

3. Ukwanda Kwemakethe Entsha e-EU, eNyakatho Melika, eJapane naseNingizimu Korea

Ngenkathi sihlanganisa isikhundla sethu sokuhola ezimakethe ezisafufusa, senze intuthuko emangalisayo ekungeneni kwezomnotho ezithuthukile ezisezingeni eliphezulu. E-European Union, siqede ukubuyekezwa okugcwele kokuthobela imithetho futhi saqinisekisa ukubhaliswa eJalimane, eFrance, e-United Kingdom nase-Italy, ngama-oda okuhlola asevele enziwe ngabasabalalisi beziphuzo ezikhethekile ezisekelwe ezitshalweni. ENyakatho Melika, abalingani bethu base-US naseCanada okwamanje baqhuba izivivinyo zemakethe zemikhiqizo yetiye yobisi lwe-soy-powder egxile emiphakathini yase-Asia yaseMelika kanye nabathengi abavamile be-vegan. EJapane naseNingizimu Korea, lapho izidingo zokuphepha kokudla kwendawo ziphakathi kweziqinile emhlabeni jikelele, sisayine izivumelwano zokubambisana zokuqala namaqembu ahamba phambili e-bubble tea franchise kanye nabathengisi bokudla kwezempilo.

4. Ukuhambisana Ngokugcwele Nezindinganiso Zamazwe Ngamazwe Kuqinisekisa Ukuphepha Komkhiqizo

Iqoqo ngalinye lempuphu yethu yesoya ethunyelwa kwamanye amazwe lilandela ngokuqinile izinhlelo zekhwalithi nokuphepha zomhlaba wonke. Uchungechunge lwethu lokukhiqiza luhambisana nezinga likazwelonke laseShayina i-GB 2712 lokuphepha komkhiqizo wesoya, imininingwane yesicelo se-GB/T 31115-2014 HACCP, kanye nekhwalithi ejwayelekile ye-GB/T 22106-2025 ezayo yemikhiqizo yesoya engavuthwanga. Siphinde sihlangabezane nezinga elijwayelekile le-legume eliphekiwe kusengaphambili i-DEAS 1161:2023, imithethonqubo yokuxhumana kokudla ye-EU, izidingo zokuphepha kokudla kwe-US FDA, kanye nemithetho yokuhlanzeka kokudla yaseJapan. Yonke imikhiqizo ihlolwa elebhu yangaphandle ukuze ithole izinsimbi ezisindayo, ama-aflatoxin, imikhawulo yamagciwane kanye nomsebenzi we-urease ngaphambi kokuthunyelwa, okuqinisekisa ukulandeleka okugcwele kusukela ekutholakaleni kwesoya eluhlaza kuya ekulethweni kokugcina.

Imibuzo Evame Ukubuzwa

1. U: Ingabe i-soy powder yakho ifanelekile ukwenza izinhlobo ezahlukene zetiye lobisi?A: Yebo, umkhiqizo wethu uhlanganisa i-soy powder esheshayo enamafutha agcwele, i-soy powder enamafutha amaningi ekhishwe amafutha, kanye ne-soy powder eyosiwe enuka kamnandi, konke okwenzelwe ngokukhethekile ukusetshenziswa kwetiye le-bubble, i-latte, kanye neziphuzo ezibandayo.
2. U: Yiziphi izitifiketi ozinikezayo ezimakethe ezahlukene zesifunda?A: Sinikeza i-Halal, i-Kosher, i-ISO 22000, i-HACCP, isitifiketi se-EU semvelo, ukubhaliswa kwe-US FDA, kanye namadokhumenti wezaziso zokudla angenisiwe nguMnyango Wezempilo waseJapan ukuze kuhlangatshezwane nezidingo zomthetho zendawo.
3. U: Ungakwazi yini ukusekela izinsizakalo zokwenziwa ngokwezifiso kanye nezinsizakalo zelebula ezizimele?A: Impela. Ithimba lethu le-R&D lingalungisa okuqukethwe kwamaprotheni, ukuncibilika, izinga lobumnandi kanye nomklamo wokupakisha ngokwezidingo zamakhasimende, lisekela kokubili ama-oda ezithako zezimboni ezinkulu kanye namaphakheji abathengi alungele ukuthengiswa.
4. Q: Isikhathi sakho esijwayelekile sokulethwa ngemuva kokuqinisekiswa kwe-oda singakanani?A: Ngokuthunyelwa kweziqukathi ezijwayelekile ezingama-20ft kanye nama-40ft, singaqedela ukukhiqiza, ukuhlolwa kwekhwalithi kanye nokumenyezelwa kwentela zingakapheli izinsuku ezingu-15-20 zokusebenza, siqinisekise ukutholakala okuzinzile kwamakhasimende eNingizimu-mpumalanga ye-Asia, eMpumalanga Ephakathi, e-Afrika kanye nasezimakethe ezisanda kuthuthukiswa.
5. U: Ingabe imikhiqizo yakho ayinayo i-GMO futhi ine-allergen ecacile?A: Iningi lempuphu yethu yesoya ethunyelwa kwamanye amazwe isebenzisa ubhontshisi waseShayina ongewona owe-GMO, futhi konke ukupakisha kulandela ngokuqinile imithetho yokulebula i-allergen edingekayo yi-GB 7718, EU 1169/2011, amazinga okulebula ukudla e-US FDA kanye ne-Japanese.
6. U: Ingakanani inani lakho elincane le-oda lokubambisana okusha kwesilingo semakethe?A: Sisekela izinqubomgomo zoku-oda kwesilingo eziguquguqukayo. Ukuthunyelwa kwenqwaba encane yokuhlolwa kwamathani angu-1-3 kuyatholakala kumakhasimende amasha e-EU, eNyakatho Melika, eJapan naseNingizimu Korea, okusiza ozakwethu ukuthi baqalise ngokushesha ukukhushulwa kwemakethe ngaphandle kwengcindezi enkulu yempahla.