Ngo-2025, inani lokuthunyelwa kwe-matcha eShayina ladlula ngokusemthethweni iJapan okokuqala, futhi izwe lisendleleni yokubala cishe u-70% womhlaba wonke.i-matchaukukhiqizwa ngo-2026. Sekuyiminyaka, izithiyo zokufinyelela emakethe kwamanye amazwe ezimelelwa amazinga aqinile ezinsalela zezibulala-zinambuzane, izidingo eziyinkimbinkimbi zesitifiketi, kanye nezithiyo zokuhamba ngochungechunge olubandayo kwake kwavimbela intuthuko yemboni ye-matcha yaseShayina. Namuhla, laba “bagcini bamasango” abathathu abakhulu sebephulwe ngokuphelele, futhi i-matcha yaseShayina isheshisa ukungena kwayo ezintanjeni zokuphakelwa ezinenani eliphezulu zamazwe angu-54 nezifunda emhlabeni jikelele.
1. Ukuhlolwa Okungaphezu Kuka-500: Ukubhala Kabusha Umthetho “Wokubekezelela Kakhulu” Wezinsalela Zezibulala-zinambuzane
Esikhathini esidlule, amazinga okuthola izinsalela zezibulala-zinambuzane e-EU, eNyakatho Melika nakwezinye izifunda ayekade “eyisikhubekiso” esikhulu kunazo zonke sokuba i-matcha yaseShayina iye olwandle. Namuhla, izindawo eziyinhloko zokukhiqiza i-matcha zaseShayina ezimelelwe yiGuizhou Tongren zamukele ngokugcwele amazinga okuhlola izinsalela zezibulala-zinambuzane e-EU zokuphathwa kwenqubo yonke. Iqoqo ngalinye le-matcha kumele lidlule ezivivinyweni eziqinile ezingaphezu kuka-500 ngaphambi kokushiya ifektri, lihlanganisa amakhulu ezinkomba ezifana nezinsalela zezibulala-zinambuzane nezinsimbi ezisindayo, futhi izinga lokuphasa lihlale liyi-100% iminyaka elandelanayo.
Amasimu etiye asebenzisa izindlela zokulawula imvelo njengokulawula izinambuzane eziphilayo, ukhula ngesandla, kanye nokuqapha okunamandla kwezinyoni kanye nemiphakathi yezinambuzane ukuze kuncishiswe ukusetshenziswa kwamakhemikhali kusukela ekugcineni kokutshala. Le modeli yokuphatha "ukutshala ngaphambi kokucubungula" isusa ngokuyisisekelo ingozi efihliwe yezinsalela eziningi zezibulala-zinambuzane, okwenza "okungekho okweqile" kungabi yinkomba enzima ukuyifinyelela, kodwa kube yindinganiso okumele ihlangatshezwane nayo yonke imikhiqizo.
2. Izitifiketi Ezine Ezinkulu Zomhlaba Wonke: Ukuthola “Iphasi Lomhlaba Wonke” Lemakethe Esezingeni Eliphezulu
Akuseyona indaba yokuthi isitifiketi esisodwa singavula imakethe eyodwa. Yini isiShayinai-matchaImikhiqizo eyenzayo manje ukuthola izitifiketi eziningi zomhlaba wonke ezingeni eliphezulu ngesikhathi esisodwa, nokwakha uhlelo lokuqinisekisa oluphelele oluhlanganisa iShayina, iYurophu, i-United States kanye neJapan. Njengamanje, imikhiqizo ye-matcha yaseShayina esezingeni eliphezulu ithole izitifiketi ezine ezinkulu ze-organic, kanye nesitifiketi se-SGS EU standard kanye nesitifiketi sokufinyelela emakethe ye-AIB North America, kanti izinga lokufaneleka komkhiqizo ezimakethe ezahlukene emhlabeni wonke lifinyelele ngaphezu kwama-99.5%.
Lolu hlelo lokuqinisekisa "olufanayo nolujwayelekile" luphula ngokuphelele ukuphathwa okuhlukile kwangaphambilini "kwezindinganiso ezahlukene zezimakethe ezahlukene". Iqoqo elifanayo le-matcha alikwazi ukuthengiswa kahle kuphela ezimakethe zaseYurophu naseMelika ngokufinyelela okuqinile kakhulu, kodwa futhi lingena ngempumelelo emakethe yaseJapan, ebilokhu ibhekwa njengesilinganiso sekhwalithi ye-matcha, iqaphela ukuthunyelwa kwemikhiqizo engamathani ayi-16 eJapan ngobuningi obukhulu, futhi iqedela impumelelo kusukela "ekuvinjelweni" kuya "ekuqashelweni".
3. Ukulandeleka Okugcwele Kwe-Cold Chain: Ukwenza Ukuhamba Okude Kungabe Kusaba Yingozi Yekhwalithi
I-Matcha, njengempuphu yetiye eliluhlaza eligayiwe kahle kakhulu, ibucayi kakhulu ekushiseni, umswakama kanye nezinkomba zamagciwane. Esikhathini esidlule, ukuntuleka kwezindawo zochwepheshe zochungechunge olubandayo kwakuvame ukuholela ekwehleni kwekhwalithi yomkhiqizo ngesikhathi sokuthuthwa kolwandle okude, okwaba yingozi efihliwe yokuthi i-matcha yaseShayina ingene emakethe ephezulu. Namuhla, indawo yokusebenzela yokukhiqiza ehlanzekile ezenzakalelayo ngokuphelele ixhunywe nesitimela esikhethekile sochungechunge olubandayo sokuthunyelwa kwamanye amazwe, futhi yonke inqubo kusukela ekuqoqweni kwamaqabunga amasha, ukucubungula nokugaya kuya ekuthunyelweni kokugcina ingaphansi kokulawulwa kokushisa okuqhubekayo, futhi idatha yemvelo yesixhumanisi ngasinye ingalandelelwa.
Lolu hlobo lokuphathwa kwe-cold chain "okungenalo i-dead angle" alugcini nje ngokuqinisekisa ukuthi i-matcha powder isagcina umbala oluhlaza okhanyayo kanye nokuqukethwe okucebile kwe-amino acid ngemuva kokufika emachwebeni emhlabeni wonke, kodwa futhi ilawula ngokuqinile izinkomba zamagciwane ngaphakathi kobubanzi bokuphepha bamazwe ngamazwe, ixazulula ngokuphelele inkinga yokunciphisa ikhwalithi yemikhiqizo ekuthuthweni okuwela imingcele, ukuze amakhasimende aphesheya kwezilwandle akwazi ukuthola imikhiqizo enekhwalithi efanayo nokuhlolwa kwefektri.
4. Ukusuka “Ekuvinjelweni” Kuya “Ekuholeni”: I-Matcha yaseShayina Ishintsha Uchungechunge Lokuhlinzeka Ngomhlaba Wonke
Kusukela ekuvinjelweni yizindinganiso nokuvinjelwa emakethe esezingeni eliphezulu eminyakeni embalwa edlule, kuze kube manje kuhlanganiswe amazwe nezifunda ezingu-54, kanye nomthamo wokuthumela ngaphandle ukhuphuke ngaphezu kuka-40% kwikota yokuqala ka-2026, i-Chinai-matchaImboni isiqede ithuba elihle kakhulu. Akuseyona inkampani ethengisa izinto zokusetshenziswa ezishibhile, kodwa ihlanganiswa kakhulu nezixhumanisi eziyinhloko zemboni yokudla neziphuzo zomhlaba wonke: iba umphefumulo wokunambitheka kwama-macarons ne-ayisikhilimu eYurophu nase-United States, iba isithako esivamile setiye elidonswe kanye nelayisi lobisi lukakhukhunathi eNingizimu-mpumalanga ye-Asia, futhi iba yindawo ekhethekile yokuhlangana kwemikhosi eMpumalanga Ephakathi.
Ngemuva kwakho konke lokhu, yintuthuko ephelele yezixhumanisi ezintathu eziyinhloko: ukulawulwa kwezinsalela zezibulala-zinambuzane, isitifiketi samazwe ngamazwe kanye nokuthuthwa kwe-cold chain, okwenza "indawo yokuvinjelwa" eyake yavimbela intuthuko yemboni inyamalale ngokuphelele, futhi i-matcha yaseShayina iba amandla amasha ayinhloko ahola intuthuko yekhwalithi ephezulu yomhlaba wonke yemboni.
I-FQA
- Q: Zingaki izivivinyo zezinsalela zezibulala-zinambuzane iqembu le-matcha yaseShayina elidinga ukudlula ngaphambi kokushiya ifektri?A: Iqoqo ngalinye le-matcha yaseShayina esezingeni eliphezulu lidinga ukuphumelela ukuhlolwa okuqinile okungaphezu kuka-500 ngokuhambisana nezindinganiso ze-EU, ezihlanganisa amakhulu ezinkomba ezifana nezinsalela zezibulala-zinambuzane kanye nezinsimbi ezisindayo, futhi amazinga okuthola aqine kakhulu kunezinga elijwayelekile lomhlaba wonke.
- Q: Yiziphi izitifiketi zamazwe ngamazwe ezivame ukuba nazo i-matcha yaseShayina esezingeni eliphezulu?A: Njengamanje, i-matcha yokuthumela ngaphandle esezingeni eliphezulu eShayina ithole izitifiketi ezine ezinkulu ze-organic ezivela eShayina, eYurophu, e-United States naseJapan, kanye nesitifiketi esijwayelekile se-SGS EU kanye nesitifiketi sokufinyelela emakethe ye-AIB North America, futhi ineziqu zokufinyelela cishe kuzo zonke izimakethe ezinkulu zezinga eliphezulu emhlabeni.
- Q: Uhlelo oluphelele lwe-cold chain luqinisekisa kanjani ikhwalithi ye-matcha ekuthuthweni okuwela umngcele?A: Yonke inqubo kusukela ekuqoqweni kwamaqabunga amasha, ekucutshungulweni nasekugayweni kuya ekuthunyelweni kokugcina ingaphansi kokulawulwa kokushisa okuqhubekayo, futhi idatha yemvelo yesixhumanisi ngasinye ingalandelelwa, okungagwema ngempumelelo ukuncishiswa kombala kanye nokuqukethwe kokudla okunempilo kwe-matcha ngesikhathi sokuthuthwa kolwandle okude, futhi kuqinisekiswe ukuthi ikhwalithi yemikhiqizo efika emachwebeni aphesheya iyahambisana neyefektri.
- Q: Ingabe i-matcha yaseShayina ithunyelwe ngempumelelo eJapan, okuhlale kubhekwa njengophawu lwekhwalithi ye-matcha?A: Yebo, ngo-2025, iShayina yathola ukuthunyelwa kokuqala okukhulu kwamathani ayi-16 e-matcha eJapan. Imikhiqizo yancintisana esigabeni esifanayo ne-matcha yaseJapan yendawo enekhwalithi enhle kakhulu, futhi yavula ngempumelelo imakethe yaseJapan esezingeni eliphezulu.
- Q: Mangaki amazwe nezifunda i-matcha yaseShayina engayimboza emakethe yomhlaba wonke manje?A: Njengamanje, imikhiqizo ye-matcha esezingeni eliphezulu yaseShayina ithunyelwe emazweni nasezifundeni ezingu-54 emhlabeni jikelele, ihlanganisa iYurophu, iNyakatho Melika, iNingizimu-mpumalanga ye-Asia, iMpumalanga Ephakathi kanye nezinye izimakethe ezinkulu, futhi ukumbozwa kwemakethe kusakhula.
- Q: Ingakanani ingxenye yokukhiqizwa kwe-matcha yaseShayina emhlabeni ngo-2026?A: Ngokusho kwedatha yakamuva yemboni, iShayina isendleleni yokubala cishe u-70% womkhiqizo we-matcha womhlaba wonke ngo-2026, futhi isibe yisisekelo sokukhiqiza esiyinhloko semboni ye-matcha yomhlaba wonke.
Isikhathi sokuthunyelwe: Agasti-07-2026
